SEO is crucial - search engine optimization means money in the bank.
Search Engine Optimization (SEO) is the marketing task - or perhaps the mystical art - of crafting web content so that search engines list the site near the top of search results. This seems mystical because the truth about how ranking is decided is intentionally kept a secret. It wasn’t always this way. When Google, Yahoo, Alta Vista, and others were all scrambling to get noticed, they told the world what they were looking for. Unfortunately, many site owners and developers abused the system, and searching became unreliable and irrelevant. Today, relevancy is king, so SEO marketers are left to guess at what works.
In recent years, several aspects of web content have proven to successfully raise site ranking for specific "landing pages." These include meta description, meta keywords, page title, and headlines (h1 tags) written to include search words or phrases consistent with the page body copy. Dialogs conveniently assembles these proven techniques in the SEO Toolbox. Content editors can work through all of a site’s content and easily focus on SEO. Leveraging standard Dialogs structures, site owners can rapidly create any number of landing pages tailored to attract the right visitors.
Interlinking in the content of a site also influences SEO. Dialogs provides an easy-to-use link tool to quickly add links in text.
The Dialogs SEO Replicator can increase a website's impact on search engines.
Another strong SEO tool is our SEO Replicator. Here's how it works. First, you build a landing page for a significant topic. The SEO Replicator allows you to quickly make SEO Replicas of that page. These SEO Replica pages can be seen and indexed by search engines, but the public can't navigate to them from within your site. Each SEO Replica page is revised so an alternate search term or phrase replace the primary page's topic. The search term appears in the page title, the URL, the main headline (h1), and in the copy.
If someone searchs for one of your alternate search terms, and they find you in the search results, they will link to your SEO Replica page for that alternate search term. The cool thing is: your site will behave as if they are on your primary page for that topic - all your navigation highlights work. The site visitor has no idea they landed on an alternative page. All SEO Replica pages are automatically included in the XML sitemap that Dialogs generates for search engines.
Sites running SEO Replicator may have hundreds or even thousands of landing pages, each built around one search term. Dialogs is the right tool for mass production of SEO replica pages. This link points to a list of SEO Replica pages on Dialogs.com so you can see what we're doing.
Preserving URLs from previous sites can sustain marketing momentum.
A site owner planning to rebuild their site needs to consider keeping existing URLs (web page addresses) for both SEO and for advertising ROI. If their old site is ranking high in search results, renaming every page while building the new site can temporarily weaken the site’s standings. For site owners who list specific landing pages in advertising, those URLs need to continue to work in the new site. Dialogs can preserve existing URLs because every page in a Dialogs website has a unique URL that is set by a content editor.
